As modern cars are getting equipped with larger and more numerous displays, the digital user experience is becoming an important purchasing criterion for consumers. As Tero Koivu, vice president of product management at Rightware, mentioned in his recent article, the automotive industry is at a pivotal point in the evolution of the user experience in connected vehicles. How can automotive companies ensure they are riding this wave? Enter advanced HMI technologies and a key member of the UI design and development team: the technical artist.
Some industries operating in the world of computer graphics, such as the game industry, have already understood that introducing the role of technical artist makes the whole development process faster and smoother, and leads to a superior end result.
With the rise of advanced graphical user interfaces in cars, the automotive industry is also moving in this direction. We at Rightware believe technical artists play a central role in UI development projects, acting as a bridge between visual designers and software engineers.
Great technical artists are equipped with real-time 3D and computer graphics skills, are creative, and have excellent problem-solving capabilities. Technical artists make sure that UI performance is optimal by optimizing visual assets and ensuring that the engine has all the required tools and capabilities.
In other words: technical artists implement innovative, beautiful UIs without compromising the visual look or exceeding the technical limits of the target platform.
The essential role of the technical artist
Without technical artists, the development of automotive UIs is in the hands of visual designers and software engineers. Both are crucial in the process, but with such different skillsets, they leave a gap in the development process. This gap often results in many rounds of iteration, where small design changes disrupt the whole process and force the team to start over from the beginning.
The introduction of technical artists and a modern UI development tool such as Kanzi narrows the gap between visual design and software engineering and makes the development process more agile. Iteration rounds are much faster, and the transition from prototyping to production becomes seamless. Artists can implement changes themselves and see the results of these changes at any stage of the process.
The automotive industry is changing, and it needs more technical artists. Rightware is no exception. Do you want to join the technical artist team at Rightware? We are hiring!