HELSINKI, March 8, 2021 – Rightware, the leading provider of automotive user interface (UI) software for the digital cockpit, today announced the appointment of Freddie Geier as its new chief executive officer to renew the company’s business strategy and accelerate growth.
The automotive industry is undergoing tremendous disruption, as new vehicles come equipped with increasing compute power, near-ubiquitous connectivity, advanced sensors, assisted and autonomous driving capabilities, and larger displays. At the same time, tech giants are competing for vehicle and driver data, and new business models are emerging. At the center of this digital transformation sits the consumer, the driver.
Rightware’s advanced Kanzi software is in use by over 50 automotive brands, as they redefine the user experience with forward-looking design and high-quality graphics for the digital cockpit. The Kanzi product family was designed from the ground up to meet demanding requirements on mainstream automotive platforms while providing real-time graphics capabilities rivaling modern game engines. With its designer-centric workflow, Kanzi enables rapid prototyping to help automakers reach the best-possible user experience while strengthening the in-vehicle brand identity with software.
“I am very excited to join Rightware at this time,” says Geier. “This talented team, sitting at the forefront of automotive technology and design, brings unique vision to the industry. With a robust product portfolio and an experienced professional services team, Rightware is perfectly positioned to capture the digital cockpit opportunity, and most importantly to help automakers create their signature UI, increasing brand value and delighting the consumer.”
After dedicating the last decade to Rightware, former CEO Ville Ilves has chosen to move on to a new venture. He previously served as COO and established the company’s business in the United States. “On behalf of the whole team at Rightware, I would like to thank Ville for his contribution to the company’s development and leadership since its very earliest days,” said Geier. “He leaves the company with a strong portfolio, a wide customer base, and a unique position in the market.”
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Rightware is the company behind the Kanzi family of tools and services used by automakers for design and development of advanced digital user interfaces. The Kanzi philosophy is centered around designer empowerment and prioritizes rapid prototyping, workflow efficiency, and high performance to help create essential, forward-looking automotive user experiences. Our mission is to help automakers increase brand value with highly customized signature user interfaces.
Our Kanzi product family includes a visual studio which inspires designers, a powerful 3D runtime for superior graphics performance, and an innovative connectivity platform. The Kanzi Reference HMI combines our tools into a complete platform to accelerate development of seamless multi-screen HMIs with Android Automotive infotainment systems. Our Kanzi Services team helps automakers deliver sophisticated user experiences by creating concept designs, prototypes, technology demonstrators, and custom value-added software products.
As a ThunderSoft company, our combined skills and assets allow us to deliver fully integrated HMI solutions, engineering support, and design services for automotive customers. Rightware is headquartered in Finland and has a presence in the United States, UK, Germany, Italy, China, South Korea, and Japan. Kanzi is the market-leading UI tool trusted by over 50 automotive brands across the globe.