Rightware Kanzi in the Audi Super Bowl 50 commercial
The Super Bowl has become one of the most important televised events in the United States, with Nielsen estimating that at least 114,4 million viewers tuned in for the broadcast last year. TV commercials aired during the Super Bowl have become a phenomenon, with brands investing up to $5 million per commercial to build awareness of their products. Automotive brands are no exception, and this year the Super Bowl 50 broadcast featured ads from Acura, Audi, Buick, Fiat-Chrysler Automobiles, Kia, Hyundai, Honda, Mini and Toyota.
Rightware Kanzi in a Super Bowl Commercial
Audi has a history of creating brand-boosting Super Bowl commercials, with 2008's "The Godfather" featuring an Audi R8, 2009's "The Chase" with Jason Statham flooring it in an Audi A6, 2012's "Vampire Party" ruined by LED headlights in 2012 and more.
For Super Bowl 50 in 2016, Audi created "Commander", which features a retired astronaut rejuvenated by driving a 2017 Audi R8 V10 Plus, which comes with Audi's award-winning Virtual Cockpit instrument cluster, which is created using Rightware Kanzi.
The first Audi with the Rightware-powered Virtual Cockpit (the Audi TT) rolled off the production line in 2014. For the 2017 Audi R8, Kanzi was used to supercharge the Virtual Cockpit with features that support high-performance driving, such as G force indicators and visual cues for shift assist.
Audi describes the Virtual Cockpit as "an Audi signature" feature, and this definitely proves it.
See a video of the R8 cockpit in action: