How IVI interaction design will become more affordable in 2020

Picture of in vehicle infotainment dashboard

An in-vehicle infotainment system (IVI) is has become an expected and essential feature for anyone purchasing a new vehicle. What’s more, as cars become ‘smarter’, in-car software that currently represents around 10 percent of the total car make up will increase to about 30 percent by 2030. 

Consumers expect their cars to come complete with touch screens, custom audio or video options, as well as passenger display and advanced voice control options as standard. So, how will car manufacturers meet consumer demand and ensure that increasingly complex in-vehicle infotainment systems are affordable?

Over the air updates

The rise of in-car software requires a smarter solution to updating this software. Over the air updates (OTA) could offer a considerable cost saving when compared to the manual updates that must currently be run by garages and service centers. OTA updates will eliminate the need for mass fleet recall, instead enabling manufacturers to update software in near real-time. This represents a cost-saving for them and a time saving for the consumer, whose IVI systems can be updated while they get on with other things.

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Lean UX/Rapid Prototyping

A significant contribution to driving down the cost of interactive IVI design is the way that HMI development teams can exploit Lean UX and Rapid Prototyping tools. The Kanzi family of tools empowers designers and engineers to work in parallel toward accelerated development and associated cost savings. Rapid prototyping and iteration allow designers to achieve the best possible UX. By removing the need for complicated coding an HMI, which once would have taken a team of up to 50 designers and engineers several years to develop, now requires ‘a team less than half the size and takes less than half the time’.

Android Automotive

Car manufacturers have listened carefully to consumers and responded to buyer demand in the development of IVIs now allow more than the ability to run their own devices using Apple Play or Android Auto.

According to Google, as we’ve shared before, ‘automakers representing 50 percent of global annual sales volume are adopting Android Automotive as the primary infotainment system’ and this number continues to rise as car buyers demand an in-car experience that replicates the familiar features of their phones. Android Automotive uses the themes and features that users recognize and puts them straight into the car dashboard. Kanzi UI software complements Android Automotive and the new Kanzi reference HMI platform shows up the vibrant visuals and animations available. Meanwhile Kanzi Connect enables apps and services from Android to be shared across vehicle displays.

Personalized ads

For better or worse, advertising is about to move from the billboard and radio, directly to the dashboards of drivers. In-car advertising will use driver location as a means of personalizing adverts to the driver, letting them know about local services and amenities. In-car advertisements could represent a significant source of revenue to automotive makers, which could be used to offset other costs associated with IVI design and development.

There is, however, a potential downside for the consumer. Telenav, one of the companies currently pioneering in-car ads says drivers will need to opt-out of advertising by paying a small fee, unlike the requirements of GDPR which would typically require a customer to opt-in.

There is no doubt that consumer expectations of IVI will continue to grow. As the technology in their pockets and in their environment gets ever smarter, car buyers will expect more and more from their cars.

For car designers and engineers to keep up with consumer expectations and deliver solutions that keep profits high, they need to utilize smarter design and engineering tools. To talk to us about how Kanzi can help, contact one of the Rightware team, today.

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