How Audi Creates Their In-Car Digital User Experience

Picture: Dashboard in the 2017 Audi A4, including Virtual Cockpit and Audi MMI Infotainment powered by Rightware Kanzi

In the video below, Matthias Halliger, Head of Architecture for Audi MMI tells the story behind the design and engineering decisions involved in creating the graphics technology and digital design for the 2017 Audi A4.

On creating gauges for digital dashboards: "When we started this concept, our design team (and our) ergonomics team decided - if you do computer graphics in the car, you have to find the same position of this well known Audi gauge with its mechanical perfection and to translate this into the digital world. I can tell you it is way easier to make any fancy computer graphics than this one."

"We had to study all the materials, all the reflections, all the colours, the gloss and whatever parameters needed and developed a specific computer graphics library for this, to simulate the same effect. If you sit in the car and you notice nothing, we have succeeded" 



The 2017 Audi A4 comes with Audi Virtual Cockpit and Audi MMI infotainment system, which are both created using Rightware Kanzi.

Read more in Use Cases.

Video courtesy of Javier Mota / Autos 0-60

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