Audi Q7 Named One of Wards 10 Best User Experiences

Audi Q7 interior photo

Image: Audi Q7 with Virtual Cockpit and MMI Infotainment created with Kanzi

WardsAuto has named the 2017 Audi Q7 among their prestigious list of Top 10 Best User Experiences.

Wards cites the "mesmerizing" Virtual Cockpit instrument cluster and the "intuitive" MMI infotainment system as key factors behind Audi's "first-rate" user experience. Both user interfaces in the digital dashboard have been created using Rightware Kanzi.

“One of our judging criteria recognizes a user experience that delivers ‘surprise and delight’ to the driver, and the Audi Q7 does that many times over,” said WardsAuto Senior Editor, Tom Murphy. “From the high-resolution, brightly colored graphics in the Audi virtual cockpit to the simple phone pairing and the available driver assistance systems, the Q7 makes for a first-rate, intuitive user experience.”

WardsAuto editors evaluated vehicles based on the overall effectiveness of the user experience, how easily the car connects with a compatible smartphone, user-friendliness of the controls, the availability of the advanced driver assistance technology, and how appealing the materials are as a component of the user experience.

Related: Video: How Audi Creates Digital User Experiences

Audi will formally receive the award during a ceremony held at the WardsAuto User Experience Conference, taking place October 4, 2016 in Novi, Michigan.

The Q7 was the second Audi model to feature with the Virtual Cockpit, and thanks to its popularity among customers, the digital dashboard can now be found in all car segments at Audi.



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