What is Lean UX and how does it apply to the automotive industry?

Lean UX is seriously disrupting approaches to design and revolutionizing the ways design and development teams work together. But, what is it? Read More

What can the automotive world learn from the gaming industry about 3D graphics?

The videogame industry has taken plenty of inspiration from the world of cars, giving players the chance to get behind the wheel as early as 1974 with Atari’s ‘Gran Trak 10’. The trend has held strong. Over the past 45 years, driving games have remained one of the most popular genres in gaming. Read More

How IVI interaction design will become more affordable in 2020

An in-vehicle infotainment system (IVI) is has become an expected and essential feature for anyone purchasing a new vehicle. What’s more, as cars become ‘smarter’, in-car software that currently represents around 10 percent of the total car make up will increase to about 30 percent by 2030.  Read More

6 seriously cool ways to use 3D computer graphics

The arrival of 3D computer graphics is rapidly changing how we see the world. It helps us visualize concept cars and new mobile technologies, and it allows us to improve design, develop better UX and showcase products, all without needing to manufacture a physical prototype, first. Read More