Wards UX Conference Generates Discussions on the Future of HMI

Real-time 3D lets designers be designers There’s plenty of excitement when automotive UX designers gather to discuss the future of the human-machine interface inside vehicles, as they did during the recent WardsAuto User Experience Conference in Novi, Michigan. Which vehicles currently on the market provide the best user experience, how 5G connectivity will affect automotive user... Read More

Leveraging Data in the Automotive UX

Data is becoming a crucial part of the overall automotive UX, yet many industry players don’t actually have access to the required data. Therefore, data strategy must start with the UI, not with the backend. Interview with Vaino Leskinen, Senior Vice President, Siili_Auto Read More