Lean UX is seriously disrupting approaches to design and revolutionizing the ways design and development teams work together. But, what is it? Read More

The videogame industry has taken plenty of inspiration from the world of cars, giving players the chance to get behind the wheel as early as 1974 with Atari’s ‘Gran Trak 10’. The trend has held strong. Over the past 45 years, driving games have remained one of the most popular genres in gaming. Read More

An in-vehicle infotainment system (IVI) is has become an expected and essential feature for anyone purchasing a new vehicle. What’s more, as cars become ‘smarter’, in-car software that currently represents around 10 percent of the total car make up will increase to about 30 percent by 2030.  Read More

The arrival of 3D computer graphics is rapidly changing how we see the world. It helps us visualize concept cars and new mobile technologies, and it allows us to improve design, develop better UX and showcase products, all without needing to manufacture a physical prototype, first. Read More