Real-time 3D lets designers be designers There’s plenty of excitement when automotive UX designers gather to discuss the future of the human-machine interface inside vehicles, as they did during the recent WardsAuto User Experience Conference in Novi, Michigan. Which vehicles currently on the market provide the best user experience, how 5G connectivity will affect automotive user... Read More

Data is becoming a crucial part of the overall automotive UX, yet many industry players don’t actually have access to the required data. Therefore, data strategy must start with the UI, not with the backend. Interview with Vaino Leskinen, Senior Vice President, Siili_Auto Read More

Automakers continue to add more rich visuals to digital displays on the dashboards and center stacks of their vehicles. Developing those visuals, which consumers often expect to be on par with their smartphones or video games, can be a long and challenging process. But real-time 3D graphics is making development faster and easier while offering the designer greater flexibility in the... Read More

Today’s technology empowers the automotive UX designer like never before For decades, the in-car user experience remained quite static. Advancements in automotive technology centered around the engine and power train, while interior design focused on ergonomics and fit & finish. Although many traditional HMI elements are still in place, digital transformation is disrupting the industry... Read More