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Virtual Cockpit coming to Audi A3, demand for digital dash exceeds expectations

In interviews with Motoring.com.au and Car and Driver, Audi’s head of cockpit electronics Ricky Hudi has shared that the award-winning Virtual Cockpit digital dashboard will be making its way into the next-generation Audi A3. This marks yet another new segment for the Virtual Cockpit, previously available in the Audi TT, R8, Q7 and the newly updated A4.

Hudi notes that the adoption rate for the Virtual Cockpit has exceeded their expectations and that the digital dashboard has already become an essential part of their iconic brand.
“The prognosis for the installation rate for the Virtual Cockpit in the Q7 was lower from us, and now it’s gone through the roof. “
“…the Virtual Cockpit is an Audi signature now.”

Virtual Cockpit is Audi’s all-digital instrument cluster which can be customized for each driver. Audi uses Rightware Kanzi for the design and implementation of the Virtual Cockpit and the Audi MIB infotainment platform.

Audi A4 2.0 TFSI quattro

Picture: Audi Virtual Cockpit and MIB infotainment platform in the new Audi A4, both powered by Rightware Kanzi

 

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